Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
The Marketing Analytics and Strategy programme focuses on customer centricity in order to co-create products and services of value to the target market and target customer group that the company is serving. Acknowledging the immersive nature of digital technologies, a rapidly evolving and complex business environment, and the crucial integration of sustainability and diversity aspects into company’s value creation, the programme is built on three main pillars: (1) strategic thinking and management, (2) evidence-based decision-making and (3) the interplay of marketing & society.
This programme delves into decision-making in marketing management, weaving together aspects of a company's business portfolio, competitor dynamics, and macro-environmental trends. It embraces a comprehensive view of marketing management, as a holistic approach to creating, communicating, delivering, and exchanging valuable offerings with a broad societal impact. In this broad perspective, marketing is about marketing-oriented management that extends its focus to external stakeholders and societal responsibilities. At the heart of this understanding is the recognition that customers are the centre of a dynamic and connected ecosystem. In said ecosystem, the emphasis is not only on managing the conventional marketing mix but also on consistently designing (connected) customer experiences to achieve and sustain long-term customer loyalty. In a world where customer relationships are evolving into interconnected, omnichannel, seamless, personalised, and even anthropomorphised relationships, the programme addresses both the benefits and challenges involved in building and maintaining enduring, profit-maximising customer relationships.
Drawing on our internationally renowned marketing faculty with its leading experts in digital transformation, marketing management, brand management, marketing analytics and sustainability, the Marketing Analytics and Strategy programme provides a unique and progressive perspective — one where cutting-edge marketing thinking seamlessly interconnects with (i) the latest developments in technology and marketing management, (ii) data-driven decision-making for business, and (iii) the societal impact on business decision and value co-creation.
Career The Marketing Analytics and Strategy programme provides you with the analytical and academic skills of a research-based higher education and is your gateway to a wide range of national and international management careers within the private and public sector, including:
Product and brand management
Customer experience management
Consumer and market research
Communication and digital strategies
Consulting
Digital transformation and sustainability
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Marketing Analytics and Strategy programme focuses on customer centricity in order to co-create products and services of value to the target market and target customer group that the company is serving. Acknowledging the immersive nature of digital technologies, a rapidly evolving and complex business environment, and the crucial integration of sustainability and diversity aspects into company’s value creation, the programme is built on three main pillars: (1) strategic thinking and management, (2) evidence-based decision-making and (3) the interplay of marketing & society.
This programme delves into decision-making in marketing management, weaving together aspects of a company's business portfolio, competitor dynamics, and macro-environmental trends. It embraces a comprehensive view of marketing management, as a holistic approach to creating, communicating, delivering, and exchanging valuable offerings with a broad societal impact. In this broad perspective, marketing is about marketing-oriented management that extends its focus to external stakeholders and societal responsibilities. At the heart of this understanding is the recognition that customers are the centre of a dynamic and connected ecosystem. In said ecosystem, the emphasis is not only on managing the conventional marketing mix but also on consistently designing (connected) customer experiences to achieve and sustain long-term customer loyalty. In a world where customer relationships are evolving into interconnected, omnichannel, seamless, personalised, and even anthropomorphised relationships, the programme addresses both the benefits and challenges involved in building and maintaining enduring, profit-maximising customer relationships.
Drawing on our internationally renowned marketing faculty with its leading experts in digital transformation, marketing management, brand management, marketing analytics and sustainability, the Marketing Analytics and Strategy programme provides a unique and progressive perspective — one where cutting-edge marketing thinking seamlessly interconnects with (i) the latest developments in technology and marketing management, (ii) data-driven decision-making for business, and (iii) the societal impact on business decision and value co-creation.
Career The Marketing Analytics and Strategy programme provides you with the analytical and academic skills of a research-based higher education and is your gateway to a wide range of national and international management careers within the private and public sector, including:
Product and brand management
Customer experience management
Consumer and market research
Communication and digital strategies
Consulting
Digital transformation and sustainability
Admission Requirements
180+
6.5+
83+
Depending on your educational background and your qualifications, there are different ways to meet the admission requirements:
1. International and other qualifications This section is relevant for you, if you have:
a Bachelor's degree or equivalent from an institution outside of Denmark or
a Bachelor's degree or equivalent from a Danish institution, which does not ensure you a 'Legal right of admission´ or 'Direct admission'.
The two sections listed below are relevant only for students with a bachelor's degree from a Danish institution:
MSc in Economics and Business Administration - Marketing Analytics and Strategy
Aarhus Campus, Aarhus, Denmark
# 151-200QS Subject Rankings
24 monthsProgramme duration
10,000 EURTuition Fee/year
1Scholarships
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
This programme delves into decision-making in marketing management, weaving together aspects of a company's business portfolio, competitor dynamics, and macro-environmental trends. It embraces a comprehensive view of marketing management, as a holistic approach to creating, communicating, delivering, and exchanging valuable offerings with a broad societal impact. In this broad perspective, marketing is about marketing-oriented management that extends its focus to external stakeholders and societal responsibilities. At the heart of this understanding is the recognition that customers are the centre of a dynamic and connected ecosystem. In said ecosystem, the emphasis is not only on managing the conventional marketing mix but also on consistently designing (connected) customer experiences to achieve and sustain long-term customer loyalty. In a world where customer relationships are evolving into interconnected, omnichannel, seamless, personalised, and even anthropomorphised relationships, the programme addresses both the benefits and challenges involved in building and maintaining enduring, profit-maximising customer relationships.
Drawing on our internationally renowned marketing faculty with its leading experts in digital transformation, marketing management, brand management, marketing analytics and sustainability, the Marketing Analytics and Strategy programme provides a unique and progressive perspective — one where cutting-edge marketing thinking seamlessly interconnects with (i) the latest developments in technology and marketing management, (ii) data-driven decision-making for business, and (iii) the societal impact on business decision and value co-creation.
Career
The Marketing Analytics and Strategy programme provides you with the analytical and academic skills of a research-based higher education and is your gateway to a wide range of national and international management careers within the private and public sector, including:
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
This programme delves into decision-making in marketing management, weaving together aspects of a company's business portfolio, competitor dynamics, and macro-environmental trends. It embraces a comprehensive view of marketing management, as a holistic approach to creating, communicating, delivering, and exchanging valuable offerings with a broad societal impact. In this broad perspective, marketing is about marketing-oriented management that extends its focus to external stakeholders and societal responsibilities. At the heart of this understanding is the recognition that customers are the centre of a dynamic and connected ecosystem. In said ecosystem, the emphasis is not only on managing the conventional marketing mix but also on consistently designing (connected) customer experiences to achieve and sustain long-term customer loyalty. In a world where customer relationships are evolving into interconnected, omnichannel, seamless, personalised, and even anthropomorphised relationships, the programme addresses both the benefits and challenges involved in building and maintaining enduring, profit-maximising customer relationships.
Drawing on our internationally renowned marketing faculty with its leading experts in digital transformation, marketing management, brand management, marketing analytics and sustainability, the Marketing Analytics and Strategy programme provides a unique and progressive perspective — one where cutting-edge marketing thinking seamlessly interconnects with (i) the latest developments in technology and marketing management, (ii) data-driven decision-making for business, and (iii) the societal impact on business decision and value co-creation.
Career
The Marketing Analytics and Strategy programme provides you with the analytical and academic skills of a research-based higher education and is your gateway to a wide range of national and international management careers within the private and public sector, including:
Admission Requirements
1. International and other qualifications
This section is relevant for you, if you have:
- a Bachelor's degree or equivalent from an institution outside of Denmark or
- a Bachelor's degree or equivalent from a Danish institution, which does not ensure you a 'Legal right of admission´ or 'Direct admission'.
The two sections listed below are relevant only for students with a bachelor's degree from a Danish institution:2. Legal right of admission
3. Direct admission
Domestic
International
Scholarships
Danish State Scholarship
Value
100% tuition fee waiver
Deadline
15 Jan 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
More programmes from the university
Arts and Humanities (6)
Bachelor s Degree in Chinese Studies
Bachelor s Degree in Chinese Studies
Bachelor's degree in English
Bachelor's degree in English
Bachelor's degree in German Language, Literature and Culture
Bachelor's degree in German Language, Literature and Culture
Bachelor's degree in History
Bachelor's degree in History
Bachelor's degree in Japanese Studies
Bachelor's degree in Japanese Studies
Bachelor's degree in Linguistics
Bachelor's degree in Linguistics
Bachelor's degree in Musicology
Bachelor's degree in Musicology
Bachelor's degree in Nordic Language and Literature
Bachelor's degree in Nordic Language and Literature
Bachelor's degree in Religious Studies
Bachelor's degree in Religious Studies
Bachelor's degree in Russian Studies
Bachelor's degree in Russian Studies
Bachelor's degree in Spanish and Spanish American Language, Literature and Culture
Bachelor's degree in Spanish and Spanish American Language, Literature and Culture
Bachelor's degree in Theology
Bachelor's degree in Theology
Bachelor's degree program in French Language, Literature and Culture
Bachelor's degree program in French Language, Literature and Culture
Bachelor's degree program in History of Ideas
Bachelor's degree program in History of Ideas
Bachelor's degree program in Philosophy
Bachelor's degree program in Philosophy
Bachelors degree in Aesthetics and Culture
Bachelors degree in Aesthetics and Culture
Bachelors degree in Arabic and Islamic Studies
Bachelors degree in Arabic and Islamic Studies
Bachelors degree in Archaeology
Bachelors degree in Archaeology
Bachelors degree in Art History
Bachelors degree in Art History
Bachelors degree in Brazilian Studies
Bachelors degree in Brazilian Studies
Bachelors degree in Classical Archaeology
Bachelors degree in Classical Archaeology
Bachelors degree in Classical Philology
Bachelors degree in Classical Philology
Bachelors degree in Digital Design
Bachelors degree in Digital Design
Bachelors degree in Dramaturgy
Bachelors degree in Dramaturgy
Bachelors degree program in Literary History
Bachelors degree program in Literary History
Business and Management (6)
BSc in Economics and Business Administration (Campus Aarhus)
BSc in Economics and Business Administration (Campus Aarhus)
BSc in Economics and Business Administration (Campus Herning)
BSc in Economics and Business Administration (Campus Herning)
Bachelor of Engineering in Business Development Engineer
Bachelor of Engineering in Business Development Engineer
Bachelors degree in Business Administration and Commercial Law
Bachelors degree in Business Administration and Commercial Law
Bachelors degree in Business Administration with Electives
Bachelors degree in Business Administration with Electives
Bachelors degree in Economics
Bachelors degree in Economics
Engineering and Technology (6)
Bachelor of Engineering in Building
Bachelor of Engineering in Building
Bachelor of Engineering in Building design
Bachelor of Engineering in Building design
Bachelor of Engineering in Electrical Energy Technology
Bachelor of Engineering in Electrical Energy Technology
Bachelor of Engineering in Electronics
Bachelor of Engineering in Electronics
Bachelor of Engineering in Mechanical Engineering
Bachelor of Engineering in Mechanical Engineering
Bachelor of Engineering in Software Technology
Bachelor of Engineering in Software Technology
Bachelor s Degree in Civil Engineering (Civil Engineering)
Bachelor s Degree in Civil Engineering (Civil Engineering)
Bachelor's Degree in IT Product Development
Bachelor's Degree in IT Product Development
Bachelor's degree in Information Science
Bachelor's degree in Information Science
Bachelor's degree in International Business Communication in English
Bachelor's degree in International Business Communication in English
Bachelors degree in Computer Technology (Civil Engineering)
Bachelors degree in Computer Technology (Civil Engineering)
Bachelors degree in Electrical Engineering
Bachelors degree in Electrical Engineering
Bachelor’s Degree in Data Science
Bachelor’s Degree in Data Science
Bachelor’s Degree in IT Product Development
Bachelor’s Degree in IT Product Development
Bachelor’s in Computer Science
Bachelor’s in Computer Science
Life Sciences and Medicine (6)
BSc in Biotechnology (Civil Engineering)
BSc in Biotechnology (Civil Engineering)
BSc in Cognitive Science
BSc in Cognitive Science
Bachelor of Engineering in Biotechnology
Bachelor of Engineering in Biotechnology
Bachelor of Engineering in Healthcare Technology Engineer
Bachelor of Engineering in Healthcare Technology Engineer
Bachelor of Medicine
Bachelor of Medicine
Bachelor's degree in Medicinal Chemistry
Bachelor's degree in Medicinal Chemistry
Bachelor's degree in Odontology (Dentistry)
Bachelor's degree in Odontology (Dentistry)
Bachelor's degree in Psychology
Bachelor's degree in Psychology
Bachelors Degree in Dental Hygiene
Bachelors Degree in Dental Hygiene
Bachelors degree in Biology
Bachelors degree in Biology
Natural Sciences (6)
Bachelor of Engineering in Chemical Technology
Bachelor of Engineering in Chemical Technology
Bachelor of Science in Food Technology
Bachelor of Science in Food Technology
Bachelor s Degree in Chemical Technology (Civil Engineering)
Bachelor s Degree in Chemical Technology (Civil Engineering)
Bachelor's degree in Geoscience
Bachelor's degree in Geoscience
Bachelor's degree in Mathematics
Bachelor's degree in Mathematics
Bachelor's degree in Mathematics-Economics
Bachelor's degree in Mathematics-Economics
Bachelor's degree in Nanoscience
Bachelor's degree in Nanoscience
Bachelor's degree in Physics
Bachelor's degree in Physics
Bachelor's degree in Public health science
Bachelor's degree in Public health science
Bachelors Degree in Chemistry
Bachelors Degree in Chemistry
Bachelors degree in Plant and Food Science
Bachelors degree in Plant and Food Science
Social Sciences and Management (6)
Bachelor's degree in Indian and South Asian Studies
Bachelor's degree in Indian and South Asian Studies
Bachelor's degree in Law
Bachelor's degree in Law
Bachelor's degree in Media Studies
Bachelor's degree in Media Studies
Bachelor's degree in Political Science
Bachelor's degree in Political Science
Bachelor's degree in Politics and Economics
Bachelor's degree in Politics and Economics
Bachelor's degree in Social Studies
Bachelor's degree in Social Studies
Bachelor's degree in Sports Science
Bachelor's degree in Sports Science
Bachelors degree in Anthropology
Bachelors degree in Anthropology
Bachelors degree in Education Science
Bachelors degree in Education Science
Arts and Humanities (6)
MA in English
MA in English
MA in Intercultural Studies
MA in Intercultural Studies
MA in Linguistics
MA in Linguistics
Business and Management (6)
MSc in Business Administration
MSc in Business Administration
MSc in Business Administration - Business Psychology
MSc in Business Administration - Business Psychology
MSc in Business Administration – Business Innovation
MSc in Business Administration – Business Innovation
MSc in Economics
MSc in Economics
MSc in Economics and Business Administration - Auditing
MSc in Economics and Business Administration - Auditing
MSc in Economics and Business Administration - Business Intelligence
MSc in Economics and Business Administration - Business Intelligence
MSc in Economics and Business Administration - Commercial and Retail Management
MSc in Economics and Business Administration - Commercial and Retail Management
MSc in Economics and Business Administration - Digital Business Management
MSc in Economics and Business Administration - Digital Business Management
MSc in Economics and Business Administration - Finance
MSc in Economics and Business Administration - Finance
MSc in Economics and Business Administration - Finance and International Business
MSc in Economics and Business Administration - Finance and International Business
MSc in Economics and Business Administration - Innovation Management
MSc in Economics and Business Administration - Innovation Management
MSc in Economics and Business Administration - International Business
MSc in Economics and Business Administration - International Business
MSc in Economics and Business Administration - International Economic Consulting
MSc in Economics and Business Administration - International Economic Consulting
MSc in Economics and Business Administration - Management Accounting and Control
MSc in Economics and Business Administration - Management Accounting and Control
MSc in Economics and Business Administration - Marketing Analytics and Strategy
MSc in Economics and Business Administration - Marketing Analytics and Strategy
MSc in Economics and Business Administration - Operations and Supply Chain Analytics
MSc in Economics and Business Administration - Operations and Supply Chain Analytics
MSc in Economics and Business Administration - Strategic Value Chain Management
MSc in Economics and Business Administration - Strategic Value Chain Management
MSc in Economics and Business Administration - Strategy, Organisation and Leadership
MSc in Economics and Business Administration - Strategy, Organisation and Leadership
MSc in Engineering - Technology Based Business Development
MSc in Engineering - Technology Based Business Development
Master of Science Economics and Business Administration
Master of Science Economics and Business Administration
Engineering and Technology (6)
MSc in Biotechnology and Chemical Engineering
MSc in Biotechnology and Chemical Engineering
MSc in Civil and Architectural Engineering
MSc in Civil and Architectural Engineering
MSc in Computer Engineering
MSc in Computer Engineering
MSc in Computer Science
MSc in Computer Science
MSc in Data Science
MSc in Data Science
MSc in Electrical Engineering
MSc in Electrical Engineering
MSc in IT Product Development
MSc in IT Product Development
MSc in Mechanical Engineering
MSc in Mechanical Engineering
MSc in Quantum Technologies and Engineering (QuanTEEM) (Erasmus Mundus)
MSc in Quantum Technologies and Engineering (QuanTEEM) (Erasmus Mundus)
Life Sciences and Medicine (6)
MSc in Agrobiology
MSc in Agrobiology
MSc in Bioinformatics
MSc in Bioinformatics
MSc in Biology
MSc in Biology
MSc in Cognitive Science
MSc in Cognitive Science
MSc in Molecular Biology
MSc in Molecular Biology
MSc in Molecular Nutrition and Food Technology
MSc in Molecular Nutrition and Food Technology
Natural Sciences (6)
MSc in Chemistry
MSc in Chemistry
MSc in Geoscience
MSc in Geoscience
MSc in Mathematics
MSc in Mathematics
MSc in Mathematics-Economics
MSc in Mathematics-Economics
MSc in Medicinal Chemistry
MSc in Medicinal Chemistry
MSc in Nanoscience
MSc in Nanoscience
MSc in Physics
MSc in Physics
MSc in Science Studies
MSc in Science Studies
MSc in Soils and Global Change (Erasmus Mundus)
MSc in Soils and Global Change (Erasmus Mundus)
Social Sciences and Management (6)
MA in Children's Literature, Media & Cultural Entrepreneurship (Erasmus Mundus)
MA in Children's Literature, Media & Cultural Entrepreneurship (Erasmus Mundus)
MA in European Studies
MA in European Studies
MA in Journalism, Media and Globalisation (Erasmus Mundus)
MA in Journalism, Media and Globalisation (Erasmus Mundus)
MA in Sustainable Heritage Management
MA in Sustainable Heritage Management
MSc in Anthropology - Visual Anthropology
MSc in Anthropology - Visual Anthropology
MSc in Human Security
MSc in Human Security
MSc in Statistics
MSc in Statistics
Arts and Humanities (6)
Art, Literature and Cultural Studies
Art, Literature and Cultural Studies
History, Archeology and Classical Studies
History, Archeology and Classical Studies
Language, Linguistics, Communication, and Cognition
Language, Linguistics, Communication, and Cognition
Theology, History of Ideas and Philosophy
Theology, History of Ideas and Philosophy
Business and Management (6)
Business and Social Sciences
Business and Social Sciences
Economics and Business Economics
Economics and Business Economics
PhD in Business Development and Technology
PhD in Business Development and Technology
PhD in Management
PhD in Management
Engineering and Technology (6)
Biological and Chemical Engineering
Biological and Chemical Engineering
Civil and Architectural Engineering
Civil and Architectural Engineering
Computer Science
Computer Science
Electrical and Computer Engineering
Electrical and Computer Engineering
Mechanical and Production Engineering
Mechanical and Production Engineering
Life Sciences and Medicine (6)
Agroecology
Agroecology
Animal Science
Animal Science
Biology
Biology
Biomedicine
Biomedicine
ClinFO (Clinical Medicine, Forensic Medicine and Dentistry and Oral Health)
ClinFO (Clinical Medicine, Forensic Medicine and Dentistry and Oral Health)
Ecoscience
Ecoscience
Molecular Biology and Genetics
Psychology and Behavioural Science
Quantitative Genetics and Genomics
Natural Sciences (6)
Chemistry
Chemistry
Environmental Science
Environmental Science
Food Science
Food Science
Geoscience
Geoscience
Mathematics
Mathematics
Nanoscience
Nanoscience
Physics and Astronomy
Social Sciences and Management (6)
Anthropology, Global Studies and the Study of Religion
Anthropology, Global Studies and the Study of Religion
Didactics
Didactics
ICT, Media, Communication and Journalism
ICT, Media, Communication and Journalism
Law
Law
Learning and Education
Learning and Education
Political Science
Political Science
Public Health